Where would bikinis be without the ocean and vice versa?

Let's just say we wouldn't even want to know...(but like, eye roll, the ocean would be fine w/out bikinis, I just wanted to raise some thoughts :) )

Anyways, back to the point I was trying to make...a healthy ocean means we care about our shark population, as they contribute not only to the vitality of small local economies, but most importantly to a healthy ecosystem, including healthy seagrass beds and coral reefs (which horrifyingly, the world has lost roughly half of in the last 30 years).  However, the problem we are facing, like most others these days, lies in the masses, and contrary to popular belief, sharks are actually an incredibly vulnerable species literally on the brink of extinction due to the effects of overfishing, pollution, and climate change. 

Now, I know we are small, but our hearts are mighty.  All we have are our voice and our itty bitty bikinis, but instead of just letting the bad crap happen around us, we would just like to try and at least give it some sort of shot to try and do something about these issues affecting our precious oceans. 

So, for the duration of the season,  we will be contributing a portion of the profits of each leopard shark bikini set purchase to PROJECT AWARE, an organization which dedicates themselves to the education and conservation of our ocean's shark and sting ray population. 

We do have a long way to go in reversing the tide, even though in some (and perhaps in many) cases it is too late.  However, if we can do something small each day that is positive for our world, we can make a big difference in the long run, even it is by rocking this little Leopard Shark bikini set.  We hope you can feel empowered by doing the same.